i had to put this somewhere..

"My cat wrote a song?
I knew she was into a lot of stuff (small arms combat, fly fishing, scientology), but it's totally news to me that Boom Boom has written a dance hit called Pow.
no wonder there's always creepy photographer guys hanging around my apartment."

-Gidalya

morniiiiiing.

as i'm furiously typing away, returning emails this morning about work, about apartments, about an american apparel finally opening up in my hometown in CT, i keep seeing something out of the corner of my eye and what the corner of my eye says to me is- that is a stick of butter on your desk, Ro. a stick of butter. wrapped in stick-of-butter wrapping and just chilling on the very perimeter of my sight. i start to find this really amusing and dont want to look directly at the stick of butter because it's much funnier to believe that someone put a stick of butter on your desk and that it's not my laptop charger.

I have one, secret, special desire.

That the factory which produces Victoria's Secret "Love Spell" scent would spontaneously implode.

Whatever,

Matt.

aw

aw the White Rabbits are playing tomorrow. I've always meant to see them.
http://www.myspace.com/whiterabbits
Kid on my shoulders was always the best.

---
Free from it all
I'm not gonna change till I want to
And I'm free from the world
where I built too many walls

By the way she looked I should've calmed down
I went too far
Oh thats all I got to say

oh and VJ-

i'm growing my hair out. it's amusing.
Wendy's gunna put caramel high lights in it when it gets chin length.

edible ones.

i got your interactivity right HERRRRR

http://www.gtiproject.com/

yes.

just ate some bangin tacos..

alone. wah. being the new kid at the agency is always weird. Arnold made it easier methinx. People there badgered me all day in order to see my boss, so I HAD TO interact. It's that PULL strategy- My boss drew people in through me. The issue here being that there are two divisions to the company- Strategy and Design. There's no marketing dept. i AM the marketing dept. and I sit away from everabody else and i get hungry around noon so i go out and eat tacos at noon, alone.

I'm also technically assistant to the CEO, but that's about 5% of the time and I never have to schedule meetings for him.. or do.. anything. but it's only day 2.

what's fun tho is i finally get to pretty much do nothing but research all day long. which is good cuz i'm nerdy. that may change as the findings pour in and we start writing content. My days are speckled with meetings to discuss the findings and build the beginnings of a strategy (i've got one in mind already, but i'm seeing if this research leads to any revelations)

the main thing i'm finding out about business websites these days is that they are surprisingly: static, simply a place to park information, dont give you any indication of personality, and don't offer much opportunity for interaction as a visitor. THAT interaction thingy is the Big finding. So how would you get someone to visit anyways? And once they got there, how do you engage and differentiate from the competition. This is the task to which i'm bound. I really like the work. It's kind of what i was hoping to do for ArnoldNYC's website, but that was a whole expensive redesign- whereas this is a focus on content and connectivity. i like it.

it's just like me and my situation. Why should anyone come visit me at my desk? I clearly have to work on my interactivity. I dont think I've got enough PUSH in my personal life strategy. or maybe it's PULL. or maybe I'm in a taco coma and can't remember my strategies. i shouldnt even be sharing my strategies!!

but i've said to much and now i have to kill you.

i wonder how long it will take before i can remember everyone's name and someone actually wants to talk to me for more than 45seconds.


one thing's for sure, no matter how satisfying the work, and it is so far, i dont think it could ever be the more important and defining facet of my life. I think the things I do when I leave here are vastly more interesting and make me a whole.

more insights to come.

got this on my phone from G.

i am dickchicken.

I woke up to birds singing.

just now i looked out our tiny bathroom window..

and saw a statue of a black stag raping a black angel in the neighbor's yard. The stag has breasts. The angel is face down, legs in the air. The statue looks home-made. Here I am thinking I've temporarily moved to a mob-run, safe italian neighborhood, with old men on stoops who call out to me "Half day? or day and a half?" when I pass by them at 2pm. Here I am enjoying mom and pop shops devoted to Just pork, Just pasta and Just bangin' pastries, but it's all a clever distraction from the Satan worshipers next door.


Kind of awesome.

i don't know what it is about this house..

But I've been having such vivid and wild dreams here. They are never scary and I sleep soundly through the night, but upon waking and for the rest of the day I can remember them.

I'm staying in this old railroad, it's been repainted and fixed up slightly by my friend Aric. But for the most part, it's bare, except my area, which looks like a microcosm of my old room. Scarves and mirrors hanging. My little lamp. No space for the bright one. And it's in the center of the apartment, and there are no doors yet and i can feel this constant energy flowing from the back of the house to the front.

It's a very interesting house that reminds me of my childhood, but not any specific house or memory.
...
Maybe it's because I'm sleeping in the opposite direction.

just when my internet went high speed.. : )

my tongue remembers your sweetness. my mind how hard the beat was. my heart reserves a seat yes. but my strength remains defeat-less.

you should remember that i can take a beating. i should remember too.
and remind myself next time you come swinging.